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Stocks of Japanese hotel developers announced plans to add an already massive cryptocurrency stockpile on Monday when Bitcoin investor Metaplanet spiked, raising around $5.4 billion.
The company said on Friday that it would like to raise funds to increase Bitcoin Holding by more than 20 times its 210,000 by the end of 2027.
The Japanese group has undergone the “strategic pivot” of cryptocurrency in 2024, and has changed from “hotel manager” to “Hodler” to CEO Simon Gerovich, to become a Bitcoin finance company.
The offensive purchase follows the flame clash of billionaire Michael Saylor, who transformed the US software group strategy into a highly utilized Bitcoin investment vehicle by purchasing thousands of cryptocurrencies. The market valuation of the strategy reached $100 billion, surpassing the value of 580,000 Bitcoin, as investors bet that the value of the company’s Bitcoin holdings would rise faster than dilute the stock.
Rapid profits have affected many imitators around the world. Metaplanet’s 210,000 Bitcoin goal will become the second largest corporate holder in the cryptocurrency world behind its strategy.
Bitcoin prices have been raised by Donald Trump’s US election victory and are committed to enacting industry-friendly policies. His sons also moved to ride the enthusiasm of the market. Last month, the Trump Family Media Company announced plans to raise $2.5 billion to buy Bitcoin. The president’s son, Eric Trump, joined Metaplanet’s Strategic Advisory Committee in March.
The company has not only steadily acquired Bitcoin for the Corporate Treasury for a year, but is also increasing the scale of its purchases. This policy has helped to raise the stock price by over 8,850% over the past two years, bringing it to 1,544 yen ($10.71).
The company aims to hold 100,000 Bitcoins by the end of 2026, with its original target increasing from its 21,000 target.
Shares surged 15% on Monday as investors supported plans to raise more capital via warrants that grant investors the right to buy shares, known as “the largest share acquisition rights in the history of Japan’s capital markets.”
The company measures performance by its management through its “main performance indicator (KPI), “BTC Alied.” This reflects the growth rate of Bitcoin per share and guides all capital market activities.”
In addition to “Bitcoin-centric operations,” Metaplanet said it “owns and operates a Tokyo hotel that has been rebranded as a Bitcoin hotel,” and is set to open in early 2026.
“The company holds a license exclusively for Bitcoin Magazine in Japan, promoting education and adoption of Bitcoin,” he added.
In April, the company also appointed David Bailey, the company’s chief executive officer behind Bitcoin Magazine, to its board of strategic advisors. Bailey has also established its own US corporate finance vehicle called Nakamoto Holdings, which has merged with healthcare group KindlyMD.
