Aldi reported a 10.6% increase from the previous year in the four weeks ended December 24th.
As the UK faced lockdown restrictions, supermarkets saw more people see sales increase as they spend their time at home throughout the festive season.
Aldi is the fifth largest supermarket group in the UK. It reported a significant increase in alcohol sales, selling 4.5 million bottles of champagne, sparkling wine and Prosecco.
“We had a record Christmas with unprecedented demand for award-winning products as our customers pushed boats more than ever before,” said Chief Executive Giles Hurley.
Aldi aims to increase the number of stores from 900 to 1,200 by 2025 in the process of introducing delivery services during the lockdown. Delivery provision.
In the four weeks leading up to December 27th, consumers spent £11.7 billion on groceries. In the three months ended December 27th, grocery sales skyrocketed by 11.4%.
Fraser McKevitt, Kantar retailer, said: “December is always a very busy time for supermarkets, but take-home grocery shopping is usually supplemented by celebrations at restaurants, pubs and bars. Apart from alcohol, homes during the regular celebration month It’s off. This year, almost all of these meals are eaten at home, and retailers have stepped up monumentally to meet the surge in demand.”
Like Aldi, Morrisons also recorded sales growth. Stocks (LON:MRW) began high on Tuesday after group-like sales rose 8.1% in the 22 weeks to January 3rd.
CEO David Potts said:
“We are extremely pleased with the way the Morrisons team has helped our customers across the country enjoy Christmas in the best ways, with the best shopping, great service and outstanding stores even in the most difficult situations.”
