Scotland-based brewery and pub chain BrewDog are enjoying the news that the UK’s nationwide lockdown is expected to end this summer.
The company reported that there was the busiest day for bookings on record after Prime Minister Boris Johnson announced restrictions relaxation in the coming months.
Beer gardens are scheduled to be open to the public from April 12th, and all coronavirus restrictions are poised to close in June, but the government said these dates were tentative and the proportion of the infection tails was in the case. It emphasizes dependence.
According to a post published on LinkedIn by the brand’s CEO and co-founder James Watt, “tens of thousands” of enthusiastic customers have already booked tables on the UK’s BrewDog site.
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BrewDog wasn’t the only person to have a surge in bookings following Johnson’s announcement, but Inn Collection Group, which has 15 venues in the north, saw a “300% booking spike” in the last two weeks I understand that.
“There’s no doubt there’s a big pent-up enthusiasm,” Christian Burns, owner of Bishop Auckland’s six pubs, told the Independent over the weekend. “People have looked at the back gardens and kitchen tables well. If the weather is nice, it could be an incredible April for a pub with outdoor facilities.”
Last month, the brewery boss and landlord told Evening Standard that they were “in the fight to save a British pub.” Bars and drinking establishments have been hit particularly hard by the pandemic, with lockdown restrictions all wiping out businesses, but the government’s outdoor dining promises aren’t enough.
Emma McClarkin, CEO of the British Beer and Pub Association (BBPA), has already warned that as many as 29,000 pubs cannot welcome customers.
“If the pub is only open outdoors in April, we believe that it is only open 17% of UK pub capacity. This means that sales to the sector when compared to normal time trading. “It’s a long way from resuming or recovering.”
The BBPA has admitted that 75% of UK pubs reportedly have beer gardens or outdoor spaces, but only 40% of them are outdoor spaces and run services that are socially resistant to them. It is likely to be large enough for the
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He added that even larger beer gardens “can have a hard time breaking as capacity decreases significantly and practical challenges decreases significantly.”
BrewDog has been gaining popularity in recent years due to its vast offering of craft ale and funky product designs. The brand’s famous Punk IPA is the UK’s number one craft beer.
It was also the first company to join Crowdcube’s exclusive Unicorn Club. It has a pre-money rating of £18 billion and is advertised at the London Stock Exchange IPO at some point this year.
