ITV has been set to celebrate the highest advertising revenue in history, thanks to the recovery after the euro and pandemic.
The first nine -month revenue of the year increased by 30 % to £ 1.3 billion. The group is expected to increase the total advertising revenue throughout the year 24 % to reach the highest ever.
-An-ad
CAROLYN MCCALL, the highest executive officer of ITV, states: Both our studio and media and entertainment (M & E) are very strong. Profit from each business for nine months increased in both last year and 2019. As a result, the total revenue of external revenue increased by 28 % compared to 2020, increasing 8 % higher than 2019.
“We are becoming increasingly scaled digital business. Our online viewing has increased by 39 % in nine months, and with the development of Planet V, the revenue of video -on -demand advertisements (AVOD) increased by 54 %. We helped our monthly active users, increasing the previous year.
“Broadcasting and ITV hub squares at the same time, brand -friendly advertising products that can be specified in brands, powerful economy combinations, the best advertisement in ITV in the history of ITV, despite the first quarter blockade in 2021. It is set to increase the profit.
Aj Bell Investment Director Russ Mold commented: 。 “
“Compared to digital ads, we emphasize the continuous television relevance of television as a medium with advertisers, taking into account the reach and greater safety.”
