Sponsored by ACE + Freak
“Craft Revolution” changes the beverage industry forever, leaving that mark on everything from beer to everything, and think of Camden Town as a Brew Dog or a tonic from Fentyman to Fever Tree. By providing better quality and accessible products, these new FMCG brands have been extremely successful in disrupting the market and gain great benefits with them as they continue to meet the changing needs of consumers It’s there.
Industry experts are the next high-growth sector where the ready-to-drink (RTD) market is riding the wave of the craft revolution, with over 60% of the current RTD cocktail market being made up of millennials and Z. and the former points out that they are trying to reach their spending prime. . These consumers grow “on demand” and convenience as important needs, but do not want to compromise on quality, value, or consumer experience.
The $2 billion (drink ready) cocktail market witnessed significant growth at 43% this year. This was even more impressive considering the collective decline of 8% in global alcohol sales, mainly due to government restrictions imposed on events and hospitality during the pandemic. Furthermore, in the first two quarters of 2020, the UK market rose by just 86%, while the EU & US market is worth £7.1 billion and £6 billion respectively, with the global market for RTD cocktails projected to reach £ It’s there. By 2030, it will be 14.6 billion.
ACE + Freak aims to be at the forefront of this next uproar, and is a natural, bespoke-made for the generation of drinkers who give internationally awarded Craft Rtd Cocktails, Af* Create Craft Rtd cocktails made with ingredients, both alcoholic and non-alcoholic forms.
With unique branding and award-winning flavors in partnership with an ethical and sustainable culture, Ace + Freak is fully positioned in the market. Allocated to move production to high-speed canning facilities in 2021, earning a large share in a market that is not growing rapidly, reducing related costs by 50% and expanding online offering, sales and marketing capabilities You’re about to do so. .
Ace + Freak is offering an unusual opportunity to take part in the growth as it is about to expand in the international market in 2021 and is being implemented in its 2021 plan to develop new products. Through their latest funding round, they recently launched a campaign to raise £250,000 investments.
So far, Ace + Freak has been highly praised by customers, recording Sunday hours and vaguely timeout features. They were given the impression of social media over 6m, and recently won the “best of class RTD cocktails” at their first canned challenge in the US, beating established competitors such as Cutwater Spirits.
So, what is driving this rapid growth right now?
Covid-19 has had a major impact on how we socialize and drink behavior as we seek to enhance the drinking experience outside of traditional settings such as restaurants, pubs and bars. According to a recent Mintel report, 55% of millennials and generation Z prefer to drink at home. Alliance, these target consumers are more identifiable in taste and pay attention to lower price range purchases and demands due to high quality flavors and ingredients.
It can be enjoyed as a better quality, naturally sourced, healthier, more exciting ingredients outside of traditional environments. , wine and spirit drinker.
All of this creates a fascinating high growth story. If you’re looking for exciting investment opportunities, don’t miss out and join a community of over 100 investors to shape the future of ACE + Freak and the RTD industry.
The potential returns at the exit are high, and there is a strong track record of large industry players gaining new or successful disruptors to strengthen their portfolio. The beverage business, which earns less than £10 million, has left the market with multiples of 8-10 times, with an average of 31.9 times EBITDA on sale.
If you’re interested in learning more, request a copy of your investment deck or if you’re ready to jump in quickly, join our Seedrs campaign here
*Target market phrases to care for a lot!
