Sainsbury’s has earned strong sales over the Christmas period thanks to the growth of online shopping.
Similar sales increased 11% over the period, while sales of premium tastes in supermarkets increased 11%. Sales of premium champagne also increased by 52%.
The supermarket said it expects to raise profit guidance and to make fundamental profits for the fiscal year ending March 2021 before tax of at least £330 million.
“We have gotten a strong start to offer our initial plan for food, and it is also clear that as we turn to 2021, we can see the opportunity to further improve our offer. Many customers have last minute Christmas plans. had to change: Sainsbury CEO Simon Roberts said:
“People had small gatherings, but they still treat themselves, and the taste of the taste is increasing by 11%. Premium Champagne sales increased by 52%, and taste was party food throughout December. It’s popular, people did more home baking than usual, and Mincemeat sales increased by 24%. Customers still wanted a big year day at home to feel special, so it’s a record-breaking experience. We sold a large number of steaks.
“Customers who purchased food online more than ever before have awarded 1.1 million orders in 10 days, twice as many as last year, up until Christmas. Argos sales increased by more than 8%, and stayed at home. Working faster and collected by clicking on the expectations of Black Friday and Christmas be-hits.
“We look forward to providing further updates on early progress in April’s preliminary results, focusing on providing plans outlined in November,” he added.
Sainsbury’s was one of the top risers in FTSE this morning, with stocks trading +3.44% higher.
