Tesco has seen an 8.1% increase in sales for the six weeks ended January 9, 2021.
As lockdown restrictions became tighter over the celebration period, supermarkets saw sales skyrocket. Online sales have skyrocketed 80% over the past 19 weeks.
Tesco CEO Ken Murphy said: In response to the unprecedented demand for online groceries, colleagues provided over 7 million orders over the Christmas period, including over 400 million individual items.
“We currently support 786,000 vulnerable customers with priority access to online slots. As lockdown measurements continue, everyone can safely get the food and essentials they need. I will continue to do everything I can to ensure that I can do it.”
Despite rising sales, supermarkets also estimate that Covid-19 costs rose to £810 million from £725 million in October.
Sales in the Tesco top range increased by 14%, but sales of vegetarian and vegan food also jumped.
“We supported our customers with timely promotions, including a celebratory five-vegetable offer, ‘3 for 2’ party food, and 25% off 6 bottles or more wines. The supermarket said:
“The sale of plant-based products has increased significantly, including +90% growth in the range of plant chefs on the road until Christmas. General products sales are available for toys, homes, and electric items. Increased by +4% due to strong performance.”
Commenting on Tesco’s latest results, Chris Daly, CEO of Chartered Institute of Marketing, said:
“Tesco has experienced massive sales growth over the Christmas period, chasing its six big rivals. And short-term profits from these increased sales have led to the establishment of online offers – double delivery slots It will be curbed by the costs associated with Covid-19, such as creating thousands of new jobs to meet the increasing demand, but will be successful in the long term than competition.
“Tesco has outperformed its rivals when it comes to building a brand trust. This was one of the first brands to launch a campaign to promote social design measures at the launch of Covid Pandemic, and a story of lockdown inspiration. We quickly pivoted to refresh our popular “Food Love Stories” towards.
“Tesco marketers have a great opportunity to leverage the accumulated customer loyalty during the pandemic to navigate the changing landscape, maintaining long-term relationships that retain value for customers and shareholders. “I’ll do that,” he added.
Tesco’s shares are trading -1.03% at 239,60 (0836GMT).
