In November, more than £10.9 billion was spent online on groceries in stores, making it the biggest month ever in the UK grocery market.
According to Kantal, grocery sales increased 11.3% over the 12 weeks, and 11.3% as cafes, bars and restaurants closed and people stayed at home.
“TakeHome grocery sales rose 11.3% in the 12 weeks ended November 29, 2020, the fastest growth rate since August. Market researchers said: It states.
Alcohol spending increased by 33%, celebration lighting sales increased by 238%, and turkey sales increased by 36%.
Fraser McKevitt, head of retail and consumer insights at Kantar, said:
“It was particularly busy three days before non-essential retail and hospitality, which closed on November 5th, with grocery sales rising 17% that week. Overall, shopper frequency has been the highest since the start of the pandemic. It suggests more confidence among people who have reached levels and go to the store.
“These factors contributed to the biggest month of supermarkets in November, spending £10.9 billion in four weeks. December numbers are likely to surpass that again, and it was more than last year. We also expect the cost of more than £1.5 billion will be nearly £12 billion.”
Morrisons shares increased by 1.5%, Sainsbury shares increased by 0.9%, and Tesco rose by 0.4% (0910GMT).
