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Liverpool FC won the second Premier League under American ownership and won the Manchester City English title in a dominant campaign under new manager Arne Slot.
The club’s 20th league title was confirmed after a comprehensive 5-1 victory against Tottenham Hotspur on Sunday, rivaling a record by arch rival Manchester United. The club’s 82-point distance of 34 games is out of reach of its closest rival, Arsenal, and he is still playing four games of the season.
The league’s victory is Liverpool’s second since the club was acquired in 2010 by US billionaire John Henry’s Fenway Sports Group with 300 million contracts. Meanwhile, the club won the Champions League, the FIFA Club World Cup, the FA Cup and the 3 League Cup.
FSG’s Vision of the Noble Circle – Signs are becoming real that success on the pitch will increase commercial revenue and that it can reinvest in the play team and youth academy.
According to data from TransferMarkt, Liverpool earned less money than other Premier League clubs in the summer, with fewer summers.
The use of sophisticated data analytics techniques to identify underrated players, such as midfielder Rien Graygun Bellch and defender Ibrahima Konate, means they signed for 40 million euros each.
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Like Liverpool’s final league victory, the victory was heavily on the contributions of the club’s captains Egyptian forward Mohamed Sarah and centre back Virgil van Dik. The experienced duo, both recently signed contract extensions, have played almost every minute of league football this season.
Sarah has more goals and support than any other player, but Van Dick has been at the heart of a defense this season, which has only admitted 32 goals so far. In contrast, Liverpool’s rivals rely heavily on the contributions of experienced players.
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However, by keeping a group of successful players together, Liverpool will need to extend their contracts and raise players’ wages. As a result, its wage bill is currently the second highest in the league.
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This has led to an increase in revenues for Liverpool’s commercial sector. Ben Latty, the club’s chief commercial officer, told the Financial Times that his division’s role is to generate revenue and “sustainably fund the trophy pursuit.”
“We’re already looking to the future and explain how we can make the most of this success (winning the Premier League) to continue our commercial growth and further support our success on the pitch,” he added.
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Commercial revenue, which has become increasingly important during a period of slowing media rights growth, exceeded £300 million for the first time last year. They are expected to rise again next season after Liverpool switched kit suppliers from Nike to Adidas.
The club’s commercial partners include insurance companies AXA, Phonemaker Google Pixel and Beer Brand Carlsberg. This summer, players and staff will fly to Japan and Hong Kong along with the club’s official airline partner, Japan Airlines, for the club’s pre-season tour.
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However, Liverpool’s season has not been a complete success. They lost to minnow Plymouth Argyle in the fourth round of the FA Cup and ended their hopes for the seventh Champions League trophy, losing to Paris Saint-Germain, owned by Catari at the past 16 years old.
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Analyst Kieron O’Connor, who writes the Swissramble Football Finance blog, estimates that Liverpool’s revenues will likely surpass £700 million for the 2024-25 fiscal year due to participation in the Champions League this season. Liverpool did not qualify for the 2023-24 Champions League.
Ian Graham, the head of research at Liverpool, is the head of research until 2023, and says he bought Liverpool time to tweak the team by tying Van Dick and Sarah into a new contract.
“They gave them breathing space to find world-class alternatives over the next two or three years,” he said.
